The Ins and Outs of The EDDM Mailing
Do you want to reach out to the people that matter the most in your market with information about your company? Are you seeking for a straightforward, cost-effective, and tried-and-true method of mailing to entire communities or reaching every mailbox? EDDM mailing could be ideal for you!
You might be wondering what EDDM is. Every Door Direct Mail (EDDM) is a bulk mailing tool provided by the US Postal Service that allows your company to reach out to potential consumers without knowing their address. Simply select the mailing routes that you believe will be beneficial to your company, and your letter will be delivered to every active address on that route.
Is EDDM the most cost-effective bulk mailing option for your direct mail campaign?
The USPS provides various bulk mailing alternatives for you to select from. Identifying your direct mail objectives can assist you in making an informed decision about which solution is best for your company.
When evaluating if EDDM is correct for you, consider the following questions:
Can your products or services help everyone on the postal carrier route you chose?
It’s critical to consider exactly what you’re marketing and to whom you’re marketing. Because EDDM mails to every address on the EDDM mailing route, it’s crucial to remember that if your product or service isn’t valuable to the majority of people, you can obtain better results with a focused mailing list. A roofing firm, for example, might benefit from EDDM, whereas a childcare group would gain from a mailing list that targeted households with children.
When deciding on a route, make sure to think about the neighborhood you’re targeting and whether or not it’s a good place to sell your product or service. If you’re selling lawn care, for example, you probably don’t want to target a neighborhood full of row houses or apartment complexes with no lawns to maintain.
Do you want to send a message to a certain group of people?
Your EDDM postcards, EDDM flyers, and other EDDM mail-pieces will be delivered to every residence on the carrier route you choose with Every Door Direct Mail. To effectively target potential clients, you can use census demographics such as age range, family income, and size. A more tailored direct mail option may be suitable for your purposes if you already have a mailing list or are interested in targeting specific households.
Are you a store who sells to other businesses?
You might not want to use EDDM if you’re marketing to businesses. You can mail to either residences or businesses and residences on a carrier route using EDDM. You can’t send to only businesses on a carrier route, unfortunately.
You can simply achieve this by using our direct mail list creation tool for businesses if you’re promoting your B2B services through proven direct mail or need to mail to just the firms in a specific geographic area.
What exactly is “direct mail”? Brochures, catalogues, postcards, newsletters, sales letters, and other marketing materials are all included in direct mail. Direct mail advertising is one of the most effective ways to reach out to new and existing clients, and it provides one of the best ROIs of any marketing technique, according to major organisations and successful marketers.
What are the tangible advantages of mail advertising?
Unlike other kinds of advertising, where you never know who is receiving your message, direct mail allows you to engage with your target audience one-on-one and in a concrete way. You can control and measure who receives your messages, when they’re delivered, and how many people you reach using direct mail, all while avoiding the digital clutter that comes with every internet marketing campaign.
Direct mailing (sometimes known as “bulk mailing” when big amounts of mail are sent out) is a very effective strategy that your organisation can use to target a certain consumer or business type who will benefit the most from your services. Building your own mailing list can take a long time if you’re a new firm or haven’t been gathering consumer data. As a result, several print and mail service companies provide specialized mailing lists. These lists are very configurable, allowing you to target very specific groups based on interests, age, gender, job title, and other factors.
You may use these customised direct mailing lists to get started on your own targeted direct mail campaigns. To ensure that your mail pieces are delivered to the customers or businesses that matter the most, choose from a number of key characteristics such as ZIP code and specific demographics.
Every Door Direct Mail is a type of direct mail that doesn’t target people based on shared characteristics, but rather on shared USPS postal routes. Because there is no certainty that any specific mailer will be delivered to any specific household, EDDM mail pieces will be addressed to Current Residents. This is one of the reasons why the rates of EDDM are lower. But that doesn’t negate its strengths and advantages, which include reaching out to as many people as possible in the most cost-effective and efficient manner.
When do you expect to receive your EDDM?
When compared to other direct mail marketing solutions, EDDM necessitates more planning. From the time it is delivered to the post office, the average delivery time for EDDM is 7-14 days. Other direct mail solutions, on the other hand, can take anywhere from 1 to 8 days after you approve your printed content, depending on your direct mail provider.
Using EDDM to meet your marketing objectives
In some situations, EDDM is quite successful. Simplicity and affordability should be your top priorities when adopting EDDM.
Reaching a place without using a mailing list is one of the most effective uses of EDDM. Alternatively, you can flood a region with your brand without knowing specific addresses. If you’ve found a market that could benefit from your products or services but has little to no awareness of your company, EDDM is a great way to reach out to them.