If you want to build your social audience and drive them towards your site for your business benefits, then you will need to follow a few best practices. These tactics will ensure better results by putting in much less effort. Since the needs for each different social media channel are different, you will need to be specific in your approach so that you stay relevant.



You will need to know the ins and outs of the platform to grow your brand on Instagram. It is this knowledge, and the specific approaches that you follow that will typically decide whether or not your social media marketing efforts will pay off well.

In order to make this platform the most powerful marketing tool to raise the audience engagement, you will need to focus on a lot of other different things apart from just creating and uploading the photos of your brand. You will need to create a plan based on social trends as well as the needs of your specific audience.

Generate more leads

It is only a proper plan that will allow you to generate more leads and, at the same time, raise the awareness of your brand among the users through social advertising. In order to generate more traffic and sales leads, you will need to:

• Engage with the right type of audience according to the specific niche of your business and the product or services that you deal with.
• Take help from professional marketers like Gramista from time to time for the best of results as well as reach out to any type of audience, including the influencers, decision-makers, and the practitioners.
• Create the most powerful targeting by creating an ideal audience through your content that will have a strong title, function, and message to convey to the social followers.

It is also required to have a clear and right mindset so that you can make the most educated and informed business decisions for the social users to gain their trust.

Create a content strategy

Typically, the foundation on which you will need to build your Instagram marketing strategy is your content. When it comes to creating content, you will need to ensure that:

• It is the best and most effective
• The content is most engaging and
• It is relevant to your target audience and market.

If these things are lacking in your content, then you will have a tough time on Instagram to make your social media marketing strategy successful.



Determine the specific type of content that you want to post on Instagram. Since the photos will be a significant part of your posts, you will need to consider a few categories to determine the best pictures. These are:

• The photos must be product-centric, which ideally is the most commonly followed Instagram marketing strategy. This will convey the message correctly and make the followers excited about it so that they buy it.
• The content should be culture-centric as well, especially when the pictures are not unique or all that exciting. Your company and brand culture will establish the identity and personality of your brand on social media in the best way.

Ensure a proper mix of these two strategies to make your content more cohesive and consistent.

Building an engaged community

You should have a set goal when you use Instagram for your social marketing. One of the most important goals to set is to build a more engaged community of loyalists on Instagram. You can use the power and potential of this platform, along with its useful tools to do so.



The best way to build an engaged community is to encourage and reward people for creating user-generated content. This will ensure that you have a two-way conversation to engage more with your target audience. The UGCs will help you in a lot of ways, including:

• Populate your feeds
• Attract, nurture, and absorb your audience.

Most importantly, it will ensure that your audience feels hugely rewarded and happy when they feel that they are also seen, heard, shared, and appreciated.

Engage new Audience using IGTV

Last year, Instagram launched IGTV. This is a feature that will help you to upload and share videos. These vertical videos can be up to one hour’s worth. This is a format that has few specific features and benefits such as:

• It works best for portraiture
• It highlights people as the main subjects and
• It allows for uploading prerecorded or live content.

This feature is handy and appreciated by the forward-thinking brands. They use this feature extensively by creating all sorts of videos with unique content.

• You can create a video where it is shown how to use the product or
• A model using or wearing the product and telling about the benefits of it or
• An interview of a celeb or even the ordinary people to share their experience while using the product or
• An unboxing video as well!

This format is new and entirely different. However, in order to use it properly, you will need to adopt it, and this will require some considerable amount of time and mastery.



Use other types of content

The Instagram platform may be highly useful for brands to promote their products, but there is a lot of competition in it as well. You will find a lot of other brands dealing with a similar type of product as yours and are already on the platform.

In order to beat the competition, you may focus on creating other different types of content. Especially the videos.

• It can be a serialized story or
• An episodic video or even
• A long-form piece as well.

If you want it to be more appealing and useful, you can even include a ‘just for fun’ clip. More engaging videos, you can use illustrator interviews that will weave the client stories.



Therefore, using Instagram for your marketing is all about being creative, and the level of success will depend on how creative you can be. This will help you to build a bash online with offline experiences.

Author Bio

Karen Anthony is an Instagram and social media marketing analyst having years of experience and knowledge. She is passionate about new gadgets & technology.