The privacy of the personal information pertaining to all users would be highly confidential.The details with reference to the data collected and the way it is safeguarded is as follows:

Log Files
Details regarding IP address, browsing habits & other intricate user details such as the pages visited, the frequency & the duration of visits would not be revealed.

Cookies & Web Beacons
Used to gather & store data with respect to the time of stay on the website & personal data provided in the comment section. Other advertisements on the site use cookies as well, for collecting information about IP addresses, browsers etc. Some information is also gathered by the way of stat tracking tools & website performance tools. These cookies can be disabled on the browser but it has an adverse effect on the user’s interaction with the site.

Advertising and Privacy
As a third party vendor, Google uses cookies for the purpose of serving advertisements on the website. Google automatically takes the help of the Dart Cookie to serve advertisements based on the users interest. This is done by keeping a track of the sites visited by them in the past. However, users might opt out of the Dart Cookie by having a clear understanding of the Google Ad & Content Network Privacy Policy.

Interest Based Advertising
Another concern is taken care of depending upon the interest of the user and in order to cater to his/her needs. Advertisements are based on the interest of the user. For example is you visit Fashion related websites very regularly, then you might be grouped into a category of a “Fashion Lover” and automatically you needs with reference to fashion related advertisements is fulfilled. The term used for this kind of advertising is ‘Internet based’ advertising. In order to achieve this, the information with reference to visitors is collected. This information does not include the visitor’s personal information such as address, age, name, email id etc.

Comment and Contact
For making new announcements & sending in a reply to your queries, we collect your information from the contact form. This information is kept highly confidential and we ensure utmost safety to our users.